Who We Are?

VEGAN.VIP is a luxury brand and lifestyle platform dedicated to high-cuisine innovation and conscious living. We are the vanguard of plant-based elegance, redefining what it means to eat well, live well, and lead well.

Born from a vision to merge sustainability with sophistication, VEGAN.VIP isn’t just about food—it’s about raising standards, sparking conversations, and inspiring action.


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Our Vision

To set the gold standard for luxurious, plant-based living by:

Reimagining gastronomy with artful, plant-based creations.

Leading a movement that merges ethics with aesthetics.

Building communities of change-makers and visionaries committed to better living—for themselves and the planet.


We believe luxury is more than what you consume—it’s about what you contribute.


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Our Mission

Our mission is to redefine luxury through plant-based innovation and cultural leadership by:

Crafting experiences that combine flavor, art, and sustainability.

Empowering leaders and creators to redefine success with purpose-driven lifestyles.

Championing creativity in the kitchen and sustainability on the plate.

Educating and inspiring through podcasts, videos, and culinary storytelling.


We’re here to make plant-based luxury the new normal—without losing the edge that makes us stand out.


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Why VEGAN.VIP?

We are more than a brand; we are a statement.

For those who crave refinement without compromise.

For visionaries who lead with style and substance.

For dreamers who believe that sustainability can be sexy.


At VEGAN.VIP, we don’t follow trends—we set them.


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The Road Ahead

We are pioneers, charting a new path for luxury dining and purposeful living.

VEGAN.VIP is not just a name; it’s a mission—to inspire leaders, spark movements, and transform mindsets.

Join us in redefining the future—because luxury should be sustainable, and purpose should be unforgettable.
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***Welcome to VEGAN.VIP, where plant-based cuisine meets luxury, creativity, and culture.

At VEGAN.VIP, we’re redefining what it means to eat vegan by elevating plant-based dining to an art form. We believe that food isn’t just nourishment—it’s an experience, a celebration, and a story worth sharing.

Our Mission

We’re on a mission to inspire a new era of conscious indulgence. VEGAN.VIP combines the elegance of high-cuisine with the sustainability of plant-based living, proving that ethical choices can also be extraordinary and delicious.

Our commitment goes beyond food; we aim to build a community of visionaries, foodies, and changemakers who are passionate about health, flavor, and the future of our planet.

Who We Are

VEGAN.VIP was founded by Irvin Carrero, a passionate chef, social entrepreneur, and innovator with a vision to transform plant-based dining. Irvin’s journey began in Punta Borinquen, Puerto Rico, where he set out to create a food movement inspired by Blue Zones—regions known for longevity and health.

From crafting artisanal recipes to hosting immersive culinary experiences, VEGAN.VIP is more than a brand—it’s a lifestyle that celebrates creativity, sustainability, and excellence.

What We Offer

• Signature Recipes – Explore bold flavors and elegant dishes that reimagine traditional cuisine through a plant-based lens.
• Cookbook & Merchandise – Discover our exclusive vegan-inspired products designed to elevate your culinary experience.
• Podcast & Community – Join the conversation with the Boricua Very Interesting Podcast, where food, culture, and stories come to life.
• Events & Catering – Experience luxury plant-based dining with curated menus for special occasions.

Why VEGAN.VIP?

We don’t settle for ordinary—and neither should you. VEGAN.VIP stands for quality, innovation, and inclusivity. Whether you’re a lifelong vegan or simply curious about plant-based living, we invite you to savor the possibilities.

No slogans. Just VEGAN.VIP.

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Join the Movement

Be part of the revolution in food, flavor, and sustainability. Follow us on social media or visit our store to explore the VEGAN.VIP lifestyle today!